Donald Trump brags about “branding” his political opponents. He repeatedly has called Marco Rubio “Little Marco,” Ted Cruz “Lyin’ Ted,” and Hillary Clinton, “Crooked Hillary.” Repetition makes these epithets stick – a lesson Trump has drawn from the advertising world and his own fragile ego.
Astonishingly, his opponents have not successfully branded him – choosing instead to first ignore and then argue with Trump, who is a chronic overtalker, shouter and prevaricator. The mass media, delighted with its ratings, has until recently rarely chosen to challenge his false assertions, preferring instead to let him perpetuate his mendacities. continue reading…..